Download PDF INSPIRED: How to Create Tech Products Customers Love, by Marty Cagan
Download PDF INSPIRED: How to Create Tech Products Customers Love, by Marty Cagan
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INSPIRED: How to Create Tech Products Customers Love, by Marty Cagan
Download PDF INSPIRED: How to Create Tech Products Customers Love, by Marty Cagan
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Klappentext
How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—define, design and develop the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skills, discovering the right product, embracing an effective yet lightweight process, scaling the product organization, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories—and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.
Buchrückseite
PRAISE FOR INSPIRED "It is rare to find someone like Marty who has impacted early founders, high-growth startups, and multi-billion dollar companies over decades through his product leadership. So when he decides to distill his knowledge in a book, it becomes a must read!" —Avid Larizadeh Duggan, General Partner, GV (Google Ventures) "If you only have one book on product management, this is the one." —Chad Dickerson, Former CEO, Etsy "This book was a catalyst for helping us transform how we organize and operate. Marty gave us a compelling case for change, actionable steps, and the fundamental truths to keep us on course." —Ann Yauger, AVP Product, CarMax "When I was a product leader, I experienced a fair bit of accidental successes and puzzling failures. Marty's writing has helped me understand how product managers and product organizations really should work. I wish I'd had this book years ago." —Jeff Patton, Agile Product Leadership Coach "I don't know of any other person who has the breadth and depth of knowledge and insight in Product Management that Marty possesses. This is not your typical business book where you skim it in 30 minutes and wonder why it was worth $14.99. INSPIRED is a book you can study, discuss, use to teach, show to your management, and use as a force for change in your company or in your career." —Kyrie Robinson, VP User Experience, Chegg "INSPIRED was an invaluable resource to me and the Heroku team when we were scaling through the challenging 50-150 employee phase. This book should be on the shelf of anyone in a product leadership position." —Adam Wiggins, Co-Founder, Heroku "The first edition of INSPIRED shaped my thinking as a young product manager, and I now assign it to my students to make sure they are making the right things in the right way. INSPIRED teaches you to think like Silicon Valley's smartest product managers." —Christina Wodtke, Author, Professor, and Startup Advisor "Product Management is the art and science of creating the products that give each company its existence. It's the core of a business. For the digital world, Marty Cagan helps you understand and master Product Management like no other. This is essential reading to remain relevant tomorrow." —Frerk-Malte Feller, Workplace by Facebook "When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'" —Sarah Bernard, VP Product, Jet.com "When Marty talks and writes about product, it becomes clear that his knowledge is based on walking the walk. He knows the difference between great technology, and great products based on great technology." —Bjorn Carlson, Engineering Team Lead, Google Cloud Platform
Alle Produktbeschreibungen
Produktinformation
Gebundene Ausgabe: 368 Seiten
Verlag: Wiley; Auflage: 2. (30. Januar 2018)
Sprache: Englisch
ISBN-10: 1119387507
ISBN-13: 978-1119387503
Größe und/oder Gewicht:
16 x 3,3 x 23,1 cm
Durchschnittliche Kundenbewertung:
4.6 von 5 Sternen
6 Kundenrezensionen
Amazon Bestseller-Rang:
Nr. 461 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
My favorite book on product management so far! The book is not written in a very coherent fashion, each (very short) chapter is its own wisdom, building on the previous ones thoruought the book. At times, the white space and blank pages seem wasted - but then again, what do most authors fill it with? In Marty Cagan's book Inspired you'll find a new insight on every page, leaving room for questions you'll need to find the answers to in your daily practice.
Marty Cagan does put a lot of valuable ideas in this book, but I found it pretty dry and theoretical. For all of the techniques that he described it would have been so easy to provide an example, a picture, etc.E.g. he is describing things like a Startup Canvas or a Story Board, why not add real life examples?I don't get the hype around this book. Generally good content, good ideas, put poor execution.
- Good prose with real life examples to relate to so that concepts are made to stick- As the authors promise in the book, it focuses on tech products and it maintains that focus.- Ordered it based on recommendations from senior product management guys in my org..
Mir wurde das Buch von einem erfahrenen Produktmanager eines DAX-notierten Internetunternehmens empfohlen und ich fand es einfach und gut zu lesen. Die Kapitel sind kurz und knackig, verschiedene Rollen in der digitalen Produktentwicklung beschrieben. Ich bin noch nicht ganz durch, aber ich denke, ich werde immer mal wieder reinschauen.
Really well structured and quite objective description of Product Management. There are no complex techniques, but for anyone who wants to start as Product manager this is great intro. Marty Cagan tries to be transparent and realistic, avoiding idealization.
I got this book for my birthday from a product friend.It has been the most helpful book I've ever read that is directly related to one certain job role. It has become my bible (and also that of my friend).I want to thank Marty for sharing the knowledge.I recently subscribed to his blog, I'm looking forward to reading the blog as well.
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